The SaaS Venture podcast shares the adventure of leading and growing bootstrapped SaaS companies.
Hosts Aaron Weiche of GatherUp and Darren Shaw of Whitespark share their experiences, ideas, wins and losses in running their software companies.
07: Sales
Sales efforts are critical to the growth of a SaaS company. Aaron and Darren talk sales, processes and sales staff. For GatherUp, things are starting to move from 100% inbound sales to adding some outbound sales and Aaron has some hiring challenges in building a sales team.
06: Competitors
Competitors are part of business. In this episode Darren and Aaron talk about their competitors, how closely they follow what they are up to and what the look at. Competition in SaaS is fierce so you can't ignore it, but you can't obsess over your competitors either.