The SaaS Venture podcast shares the adventure of leading and growing bootstrapped SaaS companies.
Part 2 on what Leadferno and Whitespark are doing for marketing in 2022. Aaron talks about exploring paid search, co-webinars and hiring a service for cold outreach to book demos. Darren has been launching a ton lately and talks about their video marketing, landing pages and referrals.
Darren and Aaron talk about the SaaS marketing strategies for Whitespark and Leadferno in 2022. We covered marketing your SaaS features, podcast interviews and events. In covering just some of what we are doing - we declared this part 1, with part 2 to come! No doubt marketing your SaaS is so important in 2022.