The SaaS Venture podcast shares the adventure of leading and growing bootstrapped SaaS companies.
Hosts Aaron Weiche of GatherUp and Darren Shaw of Whitespark share their experiences, ideas, wins and losses in running their software companies.
11: Marketing Your Bootrapped SaaS
Marketing your SaaS offering is a massive need for success. Darren and Aaron dive in to how they have developed marketing strategies over the years, with both focusing on inbound marketing, content, SEO and speaking events.
10: Building Customer Success and Support For Your SaaS
For bootstrapped SaaS companies, service can be a massive differentiator against your larger and well funded competitors. Aaron and Darren look at customer support and customers success, their differences, the building blocks and what to pay attention to as you grow how your service and support your customers.