The SaaS Venture podcast shares the adventure of leading and growing bootstrapped SaaS companies.
Hosts Aaron Weiche of GatherUp and Darren Shaw of Whitespark share their experiences, ideas, wins and losses in running their software companies.
14: Working On & Working In The Business
The importance of working ON your software business as well as IN the business is big topic and a daily struggle. Aaron and Darren share their views, current work load and their goals for working In/On their businesses.
13: Running A Great Sales Demo
Your sales demo is often a prospects first look into your SaaS product. It's also a focused opportunity to tell your story, build the benefits of your offering and start a relationship. In this episode, Aaron and Darren discuss their sales demos in depth and look at where they can keep improving to land more customers.