The SaaS Venture podcast shares the adventure of leading and growing bootstrapped SaaS companies.
Hosts Aaron Weiche of GatherUp and Darren Shaw of Whitespark share their experiences, ideas, wins and losses in running their software companies.
12: Building Process in the Process
As you grow your SaaS business you'll need to create and implement process to scale, succeed, optimize as well as train new employees. Processes small and large can save you time, energy and emotions, but it's not easy to do while in the macro process of building your business.
11: Marketing Your Bootrapped SaaS
Marketing your SaaS offering is a massive need for success. Darren and Aaron dive in to how they have developed marketing strategies over the years, with both focusing on inbound marketing, content, SEO and speaking events.