The SaaS Venture podcast shares the adventure of leading and growing bootstrapped SaaS companies.
Hosts Aaron Weiche of Leadferno and Darren Shaw of Whitespark share their experiences, ideas, wins and losses in running their software companies.
28: Vision and Mission
Creating the vision and mission statement as well as core values for your SaaS company can have big benefits internally and externally. Aaron and Darren discuss the process and benefits as Darren looks to finally create this for Whitespark.
27: Plan the work, work the plan
Aaron has announced his new company is Leadferno, a business messaging app. Darren digs into Leadferno's plans as they have launched their marketing site and the plan to launch in June.