The SaaS Venture podcast shares the adventure of leading and growing bootstrapped SaaS companies.
Hosts Aaron Weiche of GatherUp and Darren Shaw of Whitespark share their experiences, ideas, wins and losses in running their software companies.
13: Running A Great Sales Demo
Your sales demo is often a prospects first look into your SaaS product. It's also a focused opportunity to tell your story, build the benefits of your offering and start a relationship. In this episode, Aaron and Darren discuss their sales demos in depth and look at where they can keep improving to land more customers.
12: Building Process in the Process
As you grow your SaaS business you'll need to create and implement process to scale, succeed, optimize as well as train new employees. Processes small and large can save you time, energy and emotions, but it's not easy to do while in the macro process of building your business.