48: What I Got Right & Wrong The 2nd Time Around - Part 1: The WRONG
Leadferno is my 2nd time around the block in SaaS. While I wasn’t a founder the 1st time, I came on as a partner to lead sales and marketing a year in. I ultimately became CEO and then led GatherUp to an 8 figure acquisition 6 years later. So I think that qualifies as a first trip combined with cofounding and leading multiple digital agencies for over 15 years. I saw the early decisions, made some of them, and had ones I wish I could “re do”.
This episode, part one of two, is a look at core decisions I made solo, or with my cofounder, that we didn’t get right for Leadferno. My experience makes me feel like I should have gotten more of these right. They are all costly in different ways. Some will still work themselves out or have had additional moves made to lessen their impact, while others led to additional bad decisions. That's just how it works.
This episode, part one of two, is a look at core decisions I made solo, or with my cofounder, that we didn’t get right for Leadferno. My experience makes me feel like I should have gotten more of these right. They are all costly in different ways. Some will still work themselves out or have had additional moves made to lessen their impact, while others led to additional bad decisions. That's just how it works.
This wasn’t my first rodeo, but I still got bucked a few different ways. Hopefully sharing these might help you lower your list of "wrongs" … first time, second time, or whatever time founding your SaaS company you're on.
Creators and Guests
Host
Aaron Weiche
I'm the Co-founder and CEO of Leadferno, a business messaging app. Leadferno creates delightful connections at speed through SMS and messaging platforms centralized in one app to close more leads faster. I designed my first website in 1998 and never looked back. I have co-founded and been in executive roles in multiple digital marketing agencies and SaaS companies. I speak frequenty at conferences of all types on digital marketing, customer experience, mobile and local SEO. I'm part of Local University and a founding board member of MnSearch. Outside of work I'm a sports fan, love Nebraska college football, Minnesota Twins baseball, snowboarding, boating, BBQ and anything with my 4 kids and amazing wife. I live to the west of Minneapolis, Minnesota.
