49: What I Got Right & Wrong The 2nd Time Around - Part 2: The RIGHT
Part 2 or 2, what I got RIGHT the 2nd time around in SaaS starting Leadferno. The decisions you make when starting a company can have lasting, even forever impacts on the path of the company, so getting as many right as you can matters. Let's look at the main decisions I feel I got right in starting Leadferno.
Prior: Part 1 on what I got wrong.
Prior: Part 1 on what I got wrong.
Creators and Guests
![Aaron Weiche](https://img.transistor.fm/V7yjWhKRZVUCh8yXR13X6uCf040ZKA-E4Jh02abqGCo/rs:fill:400:400:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9wZXJz/b24vYzk5YWZhZGQt/NjAyOS00OTMyLTk5/OGMtZDRmZGYyZGI5/Yzg2LzE2Nzg3MjIw/NjYtaW1hZ2UuanBn.webp)
Host
Aaron Weiche
I'm the Co-founder and CEO of Leadferno, a business messaging app. Leadferno creates delightful connections at speed through SMS and messaging platforms centralized in one app to close more leads faster. I designed my first website in 1998 and never looked back. I have co-founded and been in executive roles in multiple digital marketing agencies and SaaS companies. I speak frequenty at conferences of all types on digital marketing, customer experience, mobile and local SEO. I'm part of Local University and a founding board member of MnSearch. Outside of work I'm a sports fan, love Nebraska college football, Minnesota Twins baseball, snowboarding, boating, BBQ and anything with my 4 kids and amazing wife. I live to the west of Minneapolis, Minnesota.
![49: What I Got Right & Wrong The 2nd Time Around - Part 2: The RIGHT](https://img.transistor.fm/K8ZMmyDU5sFNLBxvnPO60SY_93PxbHkybp5qtYnrmvo/rs:fill:800:800:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzg5NC8xNTQ3NTA5/NTA5LWFydHdvcmsu/anBn.webp)