Aaron Weiche
I'm the Co-founder and CEO of Leadferno, a business messaging app. Leadferno creates delightful connections at speed through SMS and messaging platforms centralized in one app to close more leads faster. I designed my first website in 1998 and never looked back. I have co-founded and been in executive roles in multiple digital marketing agencies and SaaS companies. I speak frequenty at conferences of all types on digital marketing, customer experience, mobile and local SEO. I'm part of Local University and a founding board member of MnSearch. Outside of work I'm a sports fan, love Nebraska college football, Minnesota Twins baseball, snowboarding, boating, BBQ and anything with my 4 kids and amazing wife. I live to the west of Minneapolis, Minnesota.
Appears in 50 Episodes
10: Building Customer Success and Support For Your SaaS
For bootstrapped SaaS companies, service can be a massive differentiator against your larger and well funded competitors. Aaron and Darren look at customer support an...
09: The CEO Journey - 4 stages of a SaaS CEO
Being the CEO of a SaaS start-up is a giant journey. Darren and Aaron discuss a recent podcast from a16z with David Ulevitch that lays out this journey into four spec...
08: Churn - Figuring it out and fighting it
Churn is a constant focus of any SaaS business, even more so of any bootstrapped SaaS. Getting customers is hard and keeping them is a must to succeed. Aaron and Dar...
07: Sales
Sales efforts are critical to the growth of a SaaS company. Aaron and Darren talk sales, processes and sales staff. For GatherUp, things are starting to move from 100...
06: Competitors
Competitors are part of business. In this episode Darren and Aaron talk about their competitors, how closely they follow what they are up to and what the look at. Co...
05: The Design Process
Aaron and Darren dive into the design process for new features and product updates. Whitespark and GatherUp take different approaches to the design process and we loo...
04: Building & Running Remote Teams
Aaron and Darren catch up from their last few weeks and dive deep on building and managing remote teams, specifically remote development teams, via a listener question...
03: SaaStr Annual Recap & Rebuilds
Aaron recaps some of the highlights and best presentations from SaaStr Annual in San Jose, the largest SaaS conference on earth. Darren and Aaron then look at the reb...
02: Sprints & Features
We dive into what our sprint cycles look like at our companies and how we plan and build features. Aaron talks about GatherUp's new sprint format for 2019 and Darren ...
01: The Hard Things
Aaron and Darren officially launch The SaaS Venture podcast. Our topic is "The Hard Things" and we each share one of the harder things we accomplished in 2018. For Aa...