38: The Burn of Churn
Churn in SaaS is a negative force, harming your company's growth and long term success. Aaron and Darren talk about their churn and how to start reducing churn. There is no silver bullet to reduce customer churn, but a great strategy and tactics company wide can make a big impact.
We last talked churn in June 2019 on Ep. 8: https://www.thesaasventure.com/episodes/08-churn-figuring-it-out-and-fighting-it
Creators and Guests
I'm the Co-founder and CEO of Leadferno, a business messaging app. Leadferno creates delightful connections at speed through SMS and messaging platforms centralized in one app to close more leads faster. I designed my first website in 1998 and never looked back. I have co-founded and been in executive roles in multiple digital marketing agencies and SaaS companies. I speak frequenty at conferences of all types on digital marketing, customer experience, mobile and local SEO. I'm part of Local University and a founding board member of MnSearch. Outside of work I'm a sports fan, love Nebraska college football, Minnesota Twins baseball, snowboarding, boating, BBQ and anything with my 4 kids and amazing wife. I live to the west of Minneapolis, Minnesota.